This is a fun little holiday promo that the Etsy Mom Team has banded together to create.
Here is the official shpeel:
Rudolph ran off and needs to be found before Christmas Eve. He is hiding in EtsyMom shops. When you purchase the item with Rudolph, you will received a free gift. Prizes vary from shop to shop, see item description for prize details. Santa can't leave the North Pole without him, so please hurry!
Thank you for shopping Handmade with EtsyMom!
To find these elusive items, you can just type etsymomrudolph in the search box at the top of the page on Etsy and press Enter. Not every item with this tag will be a winner, only the ones that also have this picture in the listing: